NASN wird ESPN America

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Der u.a. bei Arena Sat, Unity Media, Kabel Deutschland und Premiere Star zu empfangende Sportsender NASN wird ab dem 01.02.09 rechtzeitig zum Superbowl

unter dem neuen Namen ESPN America senden. Schon seit laengerem gehoert der Sender zur ESPN Gruppe, eine Umbennenung war also nur noch eine Frage

der Zeit. Am Program soll sich nichts aendern.

 

The announcement of our first ESPN-branded live television channel in Europe is a momentous day for the company, said Lynne Frank, Senior Vice President and Managing Director of ESPN in Europe, Middle East, and Africa. ESPN Americas programming lineup is unparalleled in the region, and will serve fans of North American sports throughout Europe and the Middle East.

 

Mike McKibbin, ESPN Group Marketing Director for Europe, the Middle East and Africa said, ESPN Americas new brand identity will combine the heroics and drama of American sports. It celebrates the virtues required to excel at these sports, and identifies the athletes status as heroes in the eyes of the fan. The channel will consistently deliver unrivalled quality in broadcasting coverage, strengthened by ESPNs innovation, creativity and position as the worldwide leader in sports. American sports are unique, and ESPN America is the definitive place to watch them.

 

Bleibt nur zu hoffen das man sich doch mal Gedanken ueber die Bottom Line macht, da dies aber eine Macke von ESPN ist sind die Chancen das diese verschwindet

wohl nun noch geringer geworden.